strategy & process.

This project required a balance of global identity and local flexibility. Here's how it was approached:

• CMS Implementation:
  Used AB-InBev’s proprietary CMS to deploy and manage components.

• Component-Driven Redesign:
  Integrated new components from the Da Vinci Design System for a clean, standardized layout.

• Sitemap Architecture:
  Organized sections like "Our Brand", "Watch", "Food News", and "Cultural Experiences" based on SEO best practices and content relevance.

• Visual Consistency:
  Applied Stella Artois brand assets (fonts, colors, layout rules) to ensure a seamless visual experience across all screens.